Even commercial dinnerware can suffer cutlery marking problems. This is a glossy glaze, yet has a severe case of this issue. Why? Likely the zircon opacifier grains are protruding from the surface and abrading metal that comes into contact with it.
|ZrO2 - Zirconium Dioxide
Ceramic glazes that mark from cutlery are either not properly melted (lack flux), melted too much (lacking SiO2 and Al2O3), or have a micro-abrasive surface that abrades metal from cutlery.