Even commercial dinnerware can suffer cutlery marking problems. This is a glossy glaze, yet has a severe case of this issue. Why? Likely the zircon opacifier grains are protruding from the surface and abrading metal that comes into contact with it.
Ceramic glazes that mark from cutlery are either not properly melted (lack flux), melted too much (lacking SiO2 and Al2O3), or have a micro-abrasive surface that abrades metal from cutlery.
|Oxides||ZrO2 - Zirconium Dioxide|