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Peggy potter makes the hand-crafted mugs.
Carla coffee drinker needs a mug.
This seems like a perfect alignment. But it isn’t. It goes off the rail when Carla sees the price: $50.
Dazzling mugs with flawless detailing, vitrified, strong are available for $5.
Where does the movement need to happen in this picture?
With Peggy. Very few people can pay $50, by permitting herself to think about efficiency. Responsibility.
She needs to be a maker, an artist. But also to permit herself to pursue the craft and DIy. A natural outgrowth is lower costs. That is also a motive. Could some of her her creative talents go into mold making? Could she take advantage of slip casting? Underglaze transfers? DIY slip or glazes?
What equipment? A plaster table? A propeller mixer?
What one thing would help most? Throwing skill.
What she does affects other potters.
What drives costs up: $50 tiny bottles of brushing glaze. Expensive clay. Inefficient decorating methods. No
Fewer rejects. Lighter ware using less clay.
Buy me a coffee and we can talk