These brush-strokes of gummed glaze are painted onto an already-fired glaze. Gummed glazes can do this, they will adhere and dry without cracking. And dry hard and resist washing off. Brush strokes hold their character. The brown glaze has 1.6 specific gravity (SG) and about 1.5% CMC gum. The white one has the same gum content but an SG of 1.5. It's brush stroke has flowed flat and it is running downward. Is it because of the lower SG? No. Commercial glazes with an SG down to 1.3 perform well also. The secret: Gum needs particle surface area to work its magic. We can get that with a bentonite addition. The dried strokes on the right were much better, that glaze adds 2% bentonite (and we raised the SG to 1.6). That made all the difference, it painted beautifully.
Hobbyists and increasing numbers of potters use commercial paint-on glazes. It's convenient, there are lots of visual effects. But there are also issues compared to making your own.