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Remember, this is about the bottles, not the beer.
New design for beer bottle mold. Imagine a delivery truck that just brings the bottles!

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What is depicted here doesn't happen with ceramic beer bottles. They do the talking. They talk about how we should be manufacturing our own stuff locally. They remind us that we make beer here so we should also make the bottles. They tell us we should take pride in things we can manufacture ourselves. That we should use local raw materials rather than importing them. Glass bottles are just a container, ceramic bottles elevate beer, they bring sustainability and style to beer drinking. Ceramic bottles bring local craftsmen to your beer experience - potters can make them. Ordinary glass will always be just ordinary glass, but ceramic bottles bring a world of aesthetic possibilities to this basic part of our culture.
Buy me a coffee and we can talk