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Situated in the majestic Eastend river valley. The river has cut this valley over millions of years from the flat tableland 100 meters above, revealing all the layers of clay. These sediments were formed by the Western Interior Seaway. Today's river divides into two just west of here, leaving and strip of hills along the valley bottom. The hill being mined has minimal overburden to remove to uncover the layers of the “Whitemug Formation”. The reserves here are vast, the company has been mining just this one hill for 40 years, removing about 100,000 tons. Yet these layers stretch across the province and into Alberta. They are hidden from view except where valleys like this expose them.