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JavaScript Object Notation (JSON) represents data as key–value pairs, arrays, and nested structures, making it easy for both humans to read and machines to parse. JSON is text-based, language-independent, and widely supported across programming languages, which is why it has become the standard format for web data exchange, especially in REST APIs. For example, when a website or mobile app communicates with a server—retrieving product information, sending form data, or updating user settings—JSON is often the format used to package that data.
The importance of JSON in business lies in its simplicity, efficiency, and compatibility with modern web technologies. It allows seamless communication between different platforms and services, enabling everything from e-commerce integrations to cloud-based analytics tools. JSON is lightweight compared to older formats like XML, which means faster transmission and lower bandwidth usage—critical in high-traffic environments. Its structure also makes it easy for developers to work with, speeding up development cycles and reducing the potential for errors. In today’s interconnected business landscape, JSON has become a core component of data-driven operations, APIs, and automated workflows.
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